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Marketing

BTEC Level 3 National Extended Diploma in Marketing

WHAT WILL I STUDY?

The BTEC Level 3 National Extended Diploma has been designed for Post-16 learners who want to specialise in marketing and its associated industries.  The qualification will give learners specialist knowledge and skills, enabling entry to an apprenticeship or other employment, and progression to related higher-education courses.  The qualification is taught by experienced staff who will maximise on the numerous opportunities BOA Creative, Digital and Performing Arts Academy can offer to explore the marketing occupation through vocational contexts: the launch and promotion of radio stations and online tv channels; the promotion of plays, musicals, showcases and numerous in-house productions; event marketing for art exhibitions and digital media showcases; researching and advising on product design; ensuring effective social media presence through well-run social media campaigns. This specialist programme is aimed at students who are passionate about developing their knowledge, understanding and application of marketing principles.  Students should have a respect for collaborative learning, creativity, commitment and motivation. Students will be expected to develop good literacy skills alongside subject specific vocabulary and have a positive response to research and reading around the subject.

 

HOW IS THE COURSE STRUCTURED AND ASSESSED?

The BTEC Level 3 National Extended Diploma is equivalent in size to three A’ Levels and can be taken as the sole qualification for a two-year, full-time Post-16 study programme.

The BTEC Level 3 National Extended Diploma consists of twelve units, of which seven are mandatory.

Mandatory units for the qualification include: Careers in Marketing; Marketing Principles; Customer Communications; Applying Digital Marketing; Branding Products and Services; Generating Customer Loyalty; Marketing an Event.

Centres and students can also choose additional units from the following list: Activating a Brand; Work Experience in Marketing; Influencer Marketing; Marketing Research for a Start-up Business; Customer Immersion Experiences; Corporate Social Responsibility.

 

HOW WILL I STUDY?

Students will take part in a range of activities, seminars and workshops to develop their knowledge and understanding of a wide range of subject areas that support the marketing sector and its associated industries.  Students will also support a number of performance projects and publicity events at the Academy, led by the marketing teachers and assisted by industry specialists. Presentations by guest speakers from industry will also be offered to enhance students’ awareness and appreciation of the marketing occupation and marketing sector.